Creating Strategic Advocacy Campaigns: Lessons from the Targeted Killing Reform Campaign

Many organizations and advocates working on critical human rights and  peace and security issues lack the capacity to effectively incorporate strategic communications in their advocacy campaigns. While the integration of a strong communications strategy can bolster the impact of nearly any advocacy campaign, doing so can prove to be a complicated, expensive, and time-consuming effort. As advocates in the U.S. and abroad grapple with the timely and challenging issue of targeted killings and drone use, the integration of a strong communications advocacy strategy is proving critical.

On September 11, 2014, PSFG, in partnership with the International Human Rights Funders Group and the Security and Rights Collaborative (Proteus Fund), held a webinar on strategic advocacy campaigns. The webinar brought together funders, advocates, and communications experts to discuss the support, tools, and resources that allow for successful communications efforts, using the issue of targeted killing and drone use as a case study. 

Speakers included:

  • Chris Cole, Founder, Drone Wars UK
  • Lynn Fahselt, Co-Director, ReThink Media
  • Celia McKeon, Assistant Trust Secretary, The Joseph Rowntree Charitable Trust
  • Naureen Shah, Legislative Counsel, American Civil Liberties Union

The discussion was moderated by Lindsay Ryder, Program Officer, Security & Rights Collaborative of the Proteus Fund.